Transform Your Home Care Office Team Onboarding, Transform Your Growth and Decrease Your Burnout
- Aaron Marcum
- Apr 8
- 3 min read
If you're like most home care owners I talk with, finding and keeping great office team members keeps you up at night. You've probably had that sinking feeling when a star employee gives notice after you've invested months of training. Or maybe you've thrown new hires into the deep end because there just wasn't time for proper onboarding – only to watch them struggle and eventually leave.
I've been there. And I know it doesn't have to be this way.
What if I told you that the difference between agencies that experience constant turnover and those with stable, thriving teams often comes down to what happens in the first 90 days? Today, I want to share how our KEEPing Culture 90-Day Onboarding Playbook is helping agency owners like you build teams that stay, thrive, and drive growth.
Why the First 90 Days Make or Break Your Culture
Think about the last time you onboarded someone. Was it structured and intentional? Or more of a "here's your desk, good luck" situation?
Too often, we hire great people and then fail to set them up for success. We quickly show them the basics, then expect them to figure out the rest while we put out the next fire. This approach might save time initially, but it creates a revolving door that drains your energy and stunts your growth.
The KEEPing Culture Model transforms this cycle by creating structured pathways for new team members to integrate into your organization – not just as employees, but as true partners in your mission.
The KEEPing Difference: A Framework Built for Home Care
Our 90-day onboarding framework isn't just another corporate HR program. It's specifically designed for home care agencies and built on the four pillars of our KEEPing Culture Model:
Knowledge: Building confidence through continuous learning and development
Engagement: Connecting team members to their Guiding Truths, Genius, and purpose
Empowerment: Fostering autonomy and ownership from day one
Partnership: Transforming hierarchical relationships into collaborative ones
This isn't just feel-good theory – it's a practical approach that delivers real results for agencies like yours.
What Makes This Approach Different?
1. Core4 Alignment
From week one, new team members engage in a process to align their personal guiding truths and Guiding Genius with your company values and their role responsibilities. This creates what we call "Core4 Alignment" – when personal values, individual strengths, company culture, and job duties all harmonize.
When these elements align, people don't just perform better – they find genuine fulfillment in their work. This is the secret to keeping great people for the long haul.
2. Progressive Responsibility Through Structured Delegation
Our playbook includes a detailed delegation process that thoughtfully increases responsibility over the 90 days. Rather than overwhelming new hires or leaving them bored, this approach builds confidence while ensuring quality standards.
By week 12, your new team members are fully integrated, taking ownership of projects, mentoring others, and bringing fresh innovation to your agency.
3. The KEEPing Communication Process
Traditional performance reviews focus on what's wrong and how to fix it.
Our KEEPing Communication Process flips the script by:
Knowing what's working first, then talk about what’s not working (identifying current strengths and then leveraging them, is the best path to growth)
Envisioning what's possible (creating inspiring visions)
Engineering the way forward (developing practical pathways)
Taking purpose-driven actions (executing meaningful steps)
This positive, strength-based approach transforms every conversation from orientation to performance reviews, creating momentum rather than defensiveness.
Real Results From Real Agencies
Agencies implementing this framework are seeing dramatic changes:
Faster productivity – new team members contributing meaningfully within weeks instead of months
Higher engagement scores – people who feel personally connected to the mission
Reduced owner burnout – as you build a team that can truly support your vision
Accelerated growth – the foundation for sustainable 10X expansion
One owner recently told me: "For years, I was the bottleneck in my own company because I couldn't trust my team to maintain our standards. Now I have people stepping up in ways I never imagined possible. I actually took a two-week vacation – first time in five years – and the business ran better than when I'm there micromanaging."
Remember, this isn't just about employee satisfaction – though that matters tremendously. It's about building the team that will help you scale. You cannot grow 10X with a revolving door of team members, constant retraining, and the drain on your energy that comes with persistent turnover.
The KEEPing Culture Model gives you the framework to break this cycle, allowing you to focus on strategic growth while your aligned, empowered team handles day-to-day operations with excellence.
Your agency deserves more than survival mode. It deserves a culture where great people stay, thrive, and help you build something extraordinary.
Follow this link to TWO free tools you can use in your onboarding process. One is for office staff and the other is for care professionals.
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