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Agency Is the Keystone: Why Home Care Founders Who Lose It, Lose Everything
Agency Is the Keystone: Why Home Care Founders Who Lose It, Lose Everything
Aaron Marcum
1 day ago5 min read


When Ending Something Good Is the Bravest Thing You Can Do
The Program That Laid the Foundation to Future Expansion of Self
Aaron Marcum
Apr 145 min read


The Communication Style That Is Costing You Your Best People
The Communication Style That Is Costing You Your Best People
Aaron Marcum
Mar 315 min read


You Are Not Building Just a Home Care Business. You Are Building Your Good Life.
You Are Not Building Just a Home Care Business.
You Are Building Your Good Life.
Aaron Marcum
Mar 244 min read


One of The Most Valuable Assets in Your Agency Is One You Probably Have Not Built Yet
One of The Most Valuable Assets in Your Agency Is One You Probably Have Not Built Yet
Aaron Marcum
Mar 175 min read


The Day I Sold My Legacy to the Highest Bidder: 5 lessons I wish I had learned before I signed
The Day I Sold My Legacy to the Highest Bidder: 5 lessons I wish I had learned before I signed
Aaron Marcum
Mar 103 min read


The Secret to a Higher Valuation Is Already Inside Your Agency
The Secret to a Higher Valuation Is Already Inside Your Agency
Aaron Marcum
Mar 35 min read


The ARCC of Growth: How Autonomy Builds Leaders (and Scalable Home Care Agencies)
One of the most common things I hear from home care owners who are thinking about their next chapter is this: “I have built something good — but I can’t get out from under it.” That is rarely a revenue problem. It is a dependence problem . And dependence is almost always a culture problem . A few years ago, while coaching home care entrepreneurs, I introduced the ARCC of Growth — Autonomy, Relatedness, Capability, and Confidence — rooted in Positive Psychology and inspired b
Aaron Marcum
Feb 244 min read


What 70% of Partnerships Get Wrong — And What It Means for Your Exit
Selling your agency to the wrong buyer is just a failed partnership by another name.
Aaron Marcum
Feb 174 min read


The Power of Purposeful Partnership: Why We're Building Riverside Together
The Power of Purposeful Partnership: Why We're Building Riverside Together
Aaron Marcum
Feb 115 min read
The Exit Question Every Home Care Owner Avoids (Until It's Too Late)
Your Agency Should Be Built to Sell—Even If You Never Do
Here's what I've learned from years of coaching home care owners and now from my own journey: The best agencies aren't built to be sold. They're built sellable.
Aaron Marcum
Feb 53 min read


Called to Care: How EntreGrit Multiplies Retention, Performance, and Growth
Called to Care: How EntreGrit Multiplies Retention, Performance, and Growth
Aaron Marcum
Dec 11, 20255 min read


The Back Stage Trap That Silently Slows Home Care Growth
Most owners don’t set out to build a complicated business. But over time, complexity creeps in like a slow-moving fog:
• Decisions must flow through you
• Processes live inside someone’s head
• Tools multiply instead of consolidate
• Tasks get reinvented because nothing is documented
• Everyone is busy, but few things move forward
• You’re drowning in details instead of leading
This isn’t a growth problem. It’s a Back Stage problem.
Aaron Marcum
Dec 3, 20253 min read


The Broadway Secret Every Home Care Owner Needs to Know
The Broadway Secret Every Home Care Owner Needs to Know
Aaron Marcum
Nov 26, 20254 min read


Building a Sellable Home Care Agency Starts with Cultural Alignment
Building a Sellable Home Care Agency Starts with Cultural Alignment
Aaron Marcum
Nov 11, 20252 min read


Why a Sellable Home Care Agency is a Thriving One
If you’re a home care owner who’s ever thought about selling your agency “someday,” here’s the truth: Your business must always be sellable, even if you’re not selling today. A sellable agency operates at higher levels—it’s organized, scalable, and led with clarity. It’s the kind of business that gives you freedom now and future options later. EntreClarity: The Foundation In my bestselling book “EntreThrive,” I call this first entrepreneurial law EntreClarity—the foundati
Aaron Marcum
Oct 28, 20254 min read


Finding PERMAV in the French Alps: A Journey of Grit, Growth, and Gratitude
On Day 2 of our 8-day cycling journey through the French Alps, I found myself riding up the legendary Cormet De Roselend—alone. That...
Aaron Marcum
Aug 6, 20253 min read


The End of Always-On Leadership: Why Home Care Agencies Must Evolve or Fall Behind
Picture this: It's 9 PM on a Tuesday. You're still answering emails about staffing schedules while your family watches a movie without...
Aaron Marcum
Jul 23, 20253 min read


Breakaway Insights: Is Your “Dip” Worth It? Or Time to Pivot?
In his book The Dip , Seth Godin makes a powerful distinction every leader should know: the difference between a dip and a dead end....
Aaron Marcum
Jul 15, 20253 min read


Positive Sales Psychology: Turning Hesitation Into Commitment (Without the Pressure)
In traditional sales, urgency often wins. But in home care, urgency without trust can backfire. Families are navigating complex...
Aaron Marcum
Jun 24, 20253 min read
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