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Strategic Coach has three levels. You start in the Signature Program. If you grow, you move into 10x Ambition. And if you keep growing, some entrepreneurs get invited into the Free Zone Frontier, a program built entirely around one idea: stop competing, start collaborating. Dan Sullivan puts it bluntly. Free Zone entrepreneurs don't fight over what already exists. They build Intellectual Shortcuts with other builders and create space so far ahead of the pack that competition

ou don’t need to fear AI taking the human element out of home care. You need to make sure you’re the one deciding what it’s allowed to touch, and what it never will.

Instead of “what should I do about this hire,” try something closer to: act as my thought partner, interview me one question at a time about this decision, and don’t give me your recommendation until you’ve asked me at least seven questions. Instead of presenting your strategic plan and asking if it’s good, ask AI to challenge it the way a skeptical board member would, poking holes until you either strengthen the plan or find its weak seam.

Home care sales isn’t sales in the traditional sense. Nobody signs a contract in a single meeting. A discharge planner, trusted adviser, a hospital social worker, an elder law attorney, these are people deciding, meeting after meeting, month after month, whether they trust you with someone vulnerable. That trust compounds slowly and evaporates fast.

We talk a lot in this industry about culture and retention, and rightly so. It’s the most important drive of growth. But there’s a close second, a quieter drain on every founder’s time and every buyer’s confidence: operations that live in someone’s head instead of in a system.

Maria, one of your Care Professionals, has been quietly disengaging for two months. Nobody flagged it. Her numbers are fine, her clients love her, she shows up on time. The kind of quiet drift that never trips an alarm until the day someone hands in their notice. What caught it wasn’t a gut feeling. It was a pattern your team now tracks: a small dip in her engagement responses, a missed recognition milestone, a stretch of weeks without a single one-on-one logged. A system fla

AI is now a serious lever inside that equation, for better or worse. Founders are already using it, often without a framework, often without asking what it’s quietly doing to their culture, their operations, or their community relationships. I want to give you the foundations of that framework.

In 2002, I started my first home care agency. I was a young father of three, and my days had a rhythm that looked disciplined from the outside and felt like a slow bleed from the inside. In the office by 6am. Home by 6pm to eat dinner with my family and put the kids to bed. Then back in the office until late, sometimes until early the next morning. I told myself this was just what building something required. I was wrong. I was burning out and losing steam, and the business I

Why the leaders who embrace wrong turns are the ones who actually get somewhere.

A buyer with a fat check and a weak integration plan is statistically more likely to fail than succeed, and your team, clients, and legacy take the hit. Here's what I learned, organized into the three phases of a deal, and what good looks like at each one.

A few years ago, I sat down with a group of leaders I had the privilege of coaching. A large family home care business. And the culture? Toxic doesn’t quite cover it. The negativity was hard for me at first. Every difficult conversation started the same way, with everything that was wrong. Every meeting opened with a rundown of what wasn’t working. Every performance conversation launched straight into problems. I could feel it in the room before anyone said a word. And here’s

What a Utah boy named Tyler Smith, a high school class from Idaho, and a father's front-row seat to suffering taught me about running your home care agency. On December 15th, 2025, my son Jantzen was diagnosed with Hodgkin's Lymphoma. He was 23 years old. I have spent the last seven months watching him fight. And I need to tell you about it, because it changed how I see everything. Including this business. THE MANTRA There's a young man from Utah named Tyler Smith. Tyler

Last week I told you that capability fuels confidence. This week, I want to show you what that actually looks like and why confidence isn’t just a feel-good outcome. It’s the thing your agency’s retention, your clients’ experience, and your own freedom as an owner depend on. We’ve arrived at the fourth and final element of the ARCC of Retention. And it’s the one that ties everything else together. The ARCC We’ve Been Building A quick snapshot of where we’ve been: Autonomy — G

Why your most retained people aren't just good at their jobs…They feel called to them. In April of 2016, I ordered my first road bike. I had never clipped into pedals. I had never trained for anything close to a distance race. And I had just signed up for LoToJa, a 200-mile bike race from Logan, Utah to Jackson, Wyoming. I was operating on curiosity and a stubborn hope that this might be the thing that got me healthy again. I was not, by any stretch, capable. Not yet. But h

Why your care professionals are not recommending you and what to do about it Last week, I wrote about the day I became the bottleneck at Home Care Pulse. About how staying in everyone's lane, under the guise of leadership, was actually the biggest threat to our culture. Giving your team autonomy was the first unlock. But autonomy alone isn't enough. Because here's what I've learned: people don't stay in places where they feel alone, even if they have the freedom to do their w

The Bottleneck Was Me Why I stopped waiting for my team to earn my trust and what changed when I did

Agency Is the Keystone: Why Home Care Founders Who Lose It, Lose Everything

The Program That Laid the Foundation to Future Expansion of Self

The Communication Style That Is Costing You Your Best People

You Are Not Building Just a Home Care Business. You Are Building Your Good Life.