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Breakaway Insights: Is Your “Dip” Worth It? Or Time to Pivot?
In his book The Dip , Seth Godin makes a powerful distinction every leader should know: the difference between a dip and a dead end....
Aaron Marcum
21 hours ago3 min read
Positive Sales Psychology: Turning Hesitation Into Commitment (Without the Pressure)
In traditional sales, urgency often wins. But in home care, urgency without trust can backfire. Families are navigating complex...
Aaron Marcum
Jun 243 min read
The Strategic Power of Positive Emotions in Home Care Leadership
When I first started my first home care agency in 2002, I was 29-years old and quite naïve in the ways of creating a purpose driven...
Aaron Marcum
Jun 33 min read
When You’re Bonking in Business: Why Autonomy is the First Step to Growth
Have you ever heard of “bonking” in cycling? It’s when your energy completely crashes. Your legs stop cooperating, your vision blurs, and...
Aaron Marcum
May 273 min read
What Happened in Nashville Won’t Stay in Nashville
Last week in Nashville, something special happened. Home care leaders from around the country gathered for a 3-day Breakaway365...
Aaron Marcum
May 223 min read
Stop Competing, Start Creating: Your Blue Ocean Breakaway
Let me ask you a question. Are you sick of swimming in that bloody Red Ocean where every home care agency is fighting over the same...
Aaron Marcum
May 12 min read
Creating a KEEPing Culture™ – Winning the Retention Battle in Home Care
I’m honored to be one of the opening speakers at the upcoming Home Care Association of New York State (HCANYS) conference (April 30th) on...
Aaron Marcum
Apr 223 min read
Transform Your Home Care Office Team Onboarding, Transform Your Growth and Decrease Your Burnout
If you're like most home care owners I talk with, finding and keeping great office team members keeps you up at night. You've probably...
Aaron Marcum
Apr 83 min read
Core4 Alignment: The Foundation for Creating Your Good Life in Home Care
As entrepreneurs in the home care industry, we're all searching for that perfect balance—where our business thrives, our teams are...
Aaron Marcum
Mar 253 min read
AI FOR HOME CARE LEADERS: CREATE YOUR GUIDING TRUTHS
AI isn't just for streamlining operations— it can help you discover your deepest purpose and align your business with your personal...
Aaron Marcum
Mar 183 min read
Aaron Marcum
Mar 110 min read
Unleash your Guiding Genius: Your Superpower for Scaling your Home Care Business
Success in home care leadership stems from aligning your personal values with your leadership style through two key concepts: Guiding...
Aaron Marcum
Mar 42 min read
The Hidden Currents of Home Care Leadership: Scaling Without Burning Out
Two summers ago, I took a rugged fishing trip to Alaska, which I write about in my book EntreThrive. This trip changed my perspective...
Aaron Marcum
Feb 253 min read
A KEEPing Culture Creates Lasting Retention
Caregiver retention. Office staff retention. What is your reaction to those few simple words. Dread? Uneasiness? Maybe nothing. Maybe...
Aaron Marcum
Feb 122 min read
The Transformational Power of EntreClarity: Creating Your Vision and Roadmap for The Good Life
As entrepreneurs, having rock-solid clarity on your higher purpose, values and vision is absolutely essential to thriving amidst...
Aaron Marcum
Feb 103 min read
“Unleash Your Agency: Three Keys to Home Care Success in 2025”
As we step into 2025, I’m reminded of a pivotal moment in my entrepreneurial journey that taught me the power of agency. In 2020, I sold...
Aaron Marcum
Feb 103 min read
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