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Privacy Policy

Last Updated: October 7, 2025

Overview

This Privacy Policy explains how information is collected, used, and disclosed by Aaron Marcum and applies to information collected when you use or access Aaron Marcum's website at http://www.aaronmarcum.com (the "Website") or when your information is submitted to us by our customers via the services we offer to them (our "Services") (collectively, "Aaron Marcum" or "we" or "us"). We respect the privacy rights of users and recognize the importance of protecting information collected about you.

Please read the following carefully to understand how we will collect, use, and maintain your personal information. It also describes your choices regarding the use, access, and correction of your personal information.

Changing Our Policy

We may change this Privacy Policy from time to time. If we make any changes, we will revise the "Last Updated" date at the top of this Privacy Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). If there are material changes to this Privacy Policy, we will notify you more directly by email or means of a notice on the home page prior to the change becoming effective. We encourage you to review our Privacy Policy whenever you access our Website to stay informed about our information practices and the ways you can help protect your privacy.

If you disagree with any changes to this Privacy Policy and do not wish your information to be subject to the revised Privacy Policy, you will need to stop using our Website and Services. Your use of our Website after the posting of such changes shall constitute your consent to such changes.

Information Collected

We may collect certain user information (including personal information and/or sensitive personal information) in the following ways:

Information You Provide To Us

We collect information you provide directly to us including when you visit our Website and/or use our Services.

For example, we collect information when you:

  • Enter into an agreement with Aaron Marcum as a customer or client

  • Create or modify your profile and account

  • Complete contact forms or application forms

  • Subscribe to our newsletter or waitlist

  • Participate in a survey, activity, or event

  • Apply for a partnership or acquisition opportunity

  • Request information about our services

  • Communicate with us via email, phone, or third-party social media sites

You may, however, visit our Website anonymously.

The types of information we may collect directly from you include your name, email address, phone number, company name, job title, agency information (including revenue, location, and operational details), information about your account preferences, your registration for and attendance at events, your newsletter subscriptions, as well as any contact or other information you choose to provide.

Information We Collect Automatically When You Use Our Website

When you access or use our Website, we may automatically collect information about you, including:

Usage, Log, and Device Information: We collect information from your use of our Website such as system activity, hardware settings, browser type, browser language, the date and time of your visit, the referral URL, and pages visited. We monitor user activity in connection with our Website and may collect information about the features you use, the content you access, and any actions taken in connection with your use of our Website.

Site Tracking and Analytics: We use third-party tracking and analytics services, including RE2B (powered by ActiveCampaign), to monitor and analyze Website traffic and user behavior. This tracking allows us to:

  • Understand how visitors interact with our Website

  • Track conversions and form submissions

  • Deliver personalized content and communications

  • Improve our Website experience and marketing effectiveness

When you visit our Website, RE2B tracking technology automatically collects:

  • Your IP address and approximate location

  • Browser and device information

  • Pages visited and time spent on each page

  • Referral source (how you arrived at our Website)

  • Actions taken (form submissions, button clicks, etc.)

This information is used to create a visitor profile that helps us provide more relevant content and communications to you.

Information Collected by Cookies and Other Tracking Technologies: A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

We use cookies and similar technologies to:

  • Understand and save your preferences for future visits

  • Compile aggregate data about site traffic and site interaction

  • Track your journey through our Website

  • Remember your form inputs and preferences

  • Provide personalized content based on your interests

We may contract with third-party service providers (including RE2B/ActiveCampaign) to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Use of Information

We may use the information collected through our Website and Services for various purposes, including:

To Provide, Operate, Maintain, and Improve Our Services:

  • Enable you to access and use our Website

  • Process and complete transactions and applications

  • Respond to your comments, questions, and requests

  • Provide customer service and support

To Communicate With You:

  • Send you technical notices, updates, security alerts, and support messages

  • Communicate with you about services, features, surveys, newsletters, offers, promotions, and events

  • Provide information about our partnership and acquisition opportunities

  • Send you information about home care industry trends and insights

  • Deliver personalized email campaigns based on your interests and behavior

To Analyze and Improve:

  • Monitor and analyze trends, usage, and activities in connection with our Website

  • Track effectiveness of marketing campaigns and email communications

  • Personalize and improve our Website and provide content that matches your interests

  • Conduct research and development for new services

To Protect and Secure:

  • Investigate and prevent fraudulent transactions and unauthorized access

  • Protect our legal rights and prevent misuse of our services

For Other Business Purposes:

  • Comply with legal obligations

  • For other purposes about which we notify you

Sharing and Disclosure of Information

We will not share personal information about you with any third parties except as described in this Privacy Policy or with your consent. We may share personal information in the following circumstances:

To Service Providers: We may share your information with third-party vendors, consultants, and other service providers who work on our behalf, including:

  • RE2B and ActiveCampaign for website tracking, analytics, and email marketing

  • Wix for website hosting services

  • Email service providers for communications

  • Analytics providers for website performance monitoring

  • Payment processors (if applicable)

These service providers are authorized to use your personal information only as necessary to provide services to us and are contractually obligated to protect your information.

In Compliance with Laws: We may disclose your information to a third party:

  • If we believe disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request

  • To enforce our agreements and policies

  • To protect the security or integrity of our Website

  • To protect us, our customers, or the public from harm or illegal activities

  • To respond to an emergency which we believe requires disclosure to prevent death or serious bodily injury

  • As otherwise directed by you

For Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of assets, financing, or acquisition of all or a portion of our business to another company. You will be notified via email and/or a prominent notice on our Website of any such change in ownership or control of your personal information.

As Aggregated and/or Anonymized Data: We may share aggregated and/or anonymized information that does not directly identify you with third parties for business analysis, marketing, and other purposes.

Third-Party Tracking and Analytics

Our Website uses RE2B (powered by ActiveCampaign) for advanced tracking and analytics. This service helps us:

Track Visitor Behavior: RE2B monitors how you interact with our Website, including which pages you visit, how long you stay, and what actions you take.

Form Submissions: When you submit a form on our Website, your information is captured by RE2B and added to our ActiveCampaign contact database.

Email Marketing Integration: If you provide your email address, you may receive marketing communications from us via ActiveCampaign. You can opt out at any time using the unsubscribe link in our emails.

Cross-Device Tracking: RE2B may track your activity across multiple devices if you access our Website from different devices while logged into the same email account.

Automated Communications: Based on your Website activity, you may receive automated email sequences designed to provide relevant information about our services.

For more information about how ActiveCampaign handles your data, please review their privacy policy at: https://www.activecampaign.com/privacy-policy

Do Not Track

Some browsers offer a "do not track" ("DNT") option. Because no common industry or legal standard for DNT has been adopted by industry groups, technology companies, or regulators, we do not respond to DNT signals. We will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.

Security

We take reasonable measures to help protect your personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no Internet or email transmission is ever fully secure or error-free.

If you have any questions about the security of your personal information, you can contact us at the email address provided below.

Your Choices

Account Information and Retention: You may update, correct, or delete information about you at any time by emailing us. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

We will respond to your access request within 30 days.

Promotional and Newsletter Communications: You may opt out of receiving promotional and newsletter emails from us by:

  • Following the opt-out instructions provided in those emails

  • Clicking the "unsubscribe" link at the bottom of any marketing email

  • Emailing us with your specific request

If you opt out, we may still send you non-promotional communications, such as responses to your inquiries or notices about our ongoing business relations.

Cookies and Tracking: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability or functionality of our Website.

To opt out of RE2B/ActiveCampaign tracking, you can:

  • Clear your browser cookies

  • Use browser privacy/incognito mode

  • Block third-party tracking scripts using browser extensions

  • Contact us to request removal from tracking

California Residents: Under California law, California residents who have an established business relationship with us may choose to opt out of our disclosure of personal information about them to third parties for direct marketing purposes. If you choose to opt out at any time, email us at the address provided below.

We have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We will not distribute your personal information to outside parties without your consent.

In accordance with California Civil Code Section 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at (916) 445-1254 or (800) 952-5210; or by email to dca@dca.ca.gov.

Links to Third-Party Websites

We may place links on our Website to third-party websites. When you click on a link to a third-party website, your activity and use on the linked website is governed by that website's policies, not by this Privacy Policy. We encourage you to review their privacy and user policies.

Third-party services we integrate with include:

  • ActiveCampaign (email marketing and tracking)

  • Wix (website hosting)

  • LinkedIn (social media)

  • Google Analytics (if applicable)

Our Policy Toward Children

Our Website is not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.

International Visitors

Our Website is hosted in the United States. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Website, you consent to the transfer of your information to the United States.

Contacting Us

Any questions about this Privacy Policy should be addressed to:

Email: info@breakaway365.com

Mail:
Aaron Marcum
859 S Yellowstone Hwy, Ste 203

Rexburg, ID 83420

Or contact us through our Website contact form.

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